Bears fans have seen some pretty idiotic offensive coordinators over the last decade. Matt Cavanaugh replaced Ron Turner in 1997 and while its not completely fair to blame him for the Rick Mirer-Steve Stenstrom-Moses Moreno debacles of the 8-24 1997 and 1998 seasons, most of us don't have a kind word to say about him. Gary Crowton came in with Jauron in 1999, acted like he'd invented the spread offense, called it "the razzle dazzle," introduced the wide receiver screen (worked for about half a season, then failed miserably for Crowton, Shoop, and Shea from 1999-2004), racked up a ton of yards at first before getting stuffed the next year, failed to score very often at all, forgot that the run game existed, and exposed Cade McNown for the fraud he was before heading off to fail miserably as head coach at BYU. Terry Shea asked for a shit ton of money, then brought a massive and ineffective playbook with him, but perhaps no mistake of his is greater than inisting that Jonathan Quinn could be an effective back-up. But only one moron rouses the ire of Bears fans to nearly Wannstedtian levels of rage. That man is John Shoop.
Shoop, the former offensive quality control assistant and quarterbacks coach under Crowton, was promoted upon Crowton's resignation in 2000. Shoop called the plays for the last three games of the season, with a 24-17 win over the Patriots, a 17-0 loss to the 49ers, and a 23-20 win over the Lions. Shoop called for a balanced offense, something lacking under Crowton, as he had a 50.6/49.4 Pass-Run ratio. His offensive was cheered by fans tired of Crowtons wide receiver screens and idiotic pass plays, and it was nicknamed the "Run'n'Shoop." Head coach Dick Jauron then decided to name Shoop the offensive coordinator on a permanent basis, and the reign of stupidity began in earnest, with the continued use of the wide receiver screen and other pass plays designed to get 4-5 yards on 3rd and 10, short dives up on the middle on nearly every run play, play action quarterback draws for Kordell Stewart, and declining offensive numbers across the board. Shoop was heckled so vociferously that Jauron was Forced to move him up into the booth, and many feel Jauron's loyalty to Shoop cost him his job.
In 2007, and at various stretches last year when the Bears offense struggled, I heard several fans derisively call Ron Turner "worse than John Shoop." While they were surely exaggerating, a thorough comparison of the two should eliminate the possibility of future comparisons outright.